Assistance in site development

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Hi all! I need your help. I want to move my business to the Internet. The functionality of the site is almost ready. But I have a question about web design. How important is it that the site has a unique design or can I use a template version? This affects only the appearance or site promotion as well?
And please tell me to create a unique design can hire individual freelancers or better to contact a creative firm to attract a team of experienced designers.

P.S. I would be grateful if the moderators would move the topic to the appropriate section. I haven’t found one…

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