What is this ARTA thingy ?

I just noticed an ARTA app icon on my screen. Absolutely no clue what this is and how it landed on my phone. When I click on it there are two options, "ARTA Presence" and "ARTA Callback", none of which make me any the wiser. I can’s find it in the Play Store and wasn’t able to find out what it’s for.
Very obscure ! And of course, I cannot uninstall or even disable it….. Any ideas out there ?

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